Our story

Created by a man with head for mathematics and a heart for business

In the beginning

The idea for ShapeShifterwas born in founder Dr Hamish Dean’s university days. Pursuing his mathematics degree, Hamish was given an applied project for a cable company. The challenge was how to pack more drums of cable into a shipping container. He put his mind to it and developed a piece of software to solve the problem. As it turns out, the end of that project was the start of something much bigger.

A problem with potential

A journalist got wind of Hamish’s project and published an article in the local paper. This was seen by Macpac, a well-known outdoor clothing brand, who emailed him with the offer of a Ph.D scholarship. Their challenge: find a way to pack our patterns onto fabric more efficiently. Fascinated by the problem – and aware of the potential – Hamish thought that if he could do a good job with this, then maybe, just maybe, he could start a business...

Leading the field

Years later, ShapeShifter, has gone on to become the world leader in production efficiency technology. With customers in over 35 countries, the company has become synonymous with technical excellence, innovation and problem-solving. With its genuine beginnings in the mind of an ambitious mathemetician, ShapeShifter continues to harness the power of applied mathematics to drive greater efficiency and planning capabilities for today’s businesses.

Bringing a new level of sophistication to the industry.

At ShapeShifter, we look at problems in a different way. It’s one thing to solve a problem, but to be truly effective you need to make sure you’re solving the right problem.

Through our ongoing R&D and close relationships with clients, we look deeper into businesses to understand the bigger issues they face. Then we can truly put innovation to work, looking for new technological solutions to create outcomes with real meaning and value.

We care about the
environment too

By making factories more efficient, we help them use less resources. That’s not just good for their bottom line – it’s good for the environment too.